Case Study: Beauty Salon Business

The health and beauty business is worth billions every year in the UK but with new salons appearing all over the place it’s up to existing owners to keep their brand in the public eye.

We recently met with Katie who recently took over her mother’s beauty salon just outside of Edinburgh. Katie had a list of regular customers but realised that turnover would increase dramatically should she get some new faces in her store.

Katie and a Letterbox Unlimited campaign manager spent a morning looking at the business and deciding what kind of offers could be created and where the best area to distribute material would be. Using state of the art planning software Letterbox Unlimited was able to create a bespoke campaign which would allow Katie to produce a simple but effective flyer going directly to her target market.

Letterbox Unlimited done a 72 hour campaign based on Katie’s requirements and results were more than impressive. Katie’s salon booked 64 new appointments worth over £69000 a year based on a single drop of 10,000 flyers.

Katie now uses our service every month and business is getting better and better every week, Katie said “I know my service is great but getting that message out to the public is not easy. Thanks to Letterbox Unlimited I can now budget a monthly spend on door to door marketing and expect a number of new visitors to my shop”.

If you run a hair or beauty business and would like to learn how we can help you create more exposure for your business then give us a call.

This entry was posted on Thursday, February 4th, 2010 at 8:14 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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